It’s called the #sharethemicnow, an initiative where white women lend their Instagram platforms to Black influencers for the day. Celebrity women from Kourtney Kardashian to Julia Roberts, and even Hillary Clinton handed over their social media handles and allowed Black women to take center stage on their pages — it was glorious to see.
Bozoma Saint John was given the key to Kourtney Kardashian’s page and began her daily post with an effervescent gif of her twirling in the most beautiful and colorful maxi dress. She followed the introductory post with another image of her posed in front of stunning artwork, and then ending her stint with a call to action.
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I call myself @badassboz, but my father named me Bozoma— after his mother. My name can be loosely translated to mean Spirit or Goddess; originating from the Nzema and Fanti people of Ghana, and I’m proudly 1st generation American. Although I have many titles and descriptions, being BLACK is an identity that I hold with reverence. My melanin skin which bounces off the sun and soaks in its rays fills me with joy… and sometimes can hurt with pain of carrying the weight of injustice that I face. I’ve walked through America’s largest corporate hallways and had a C-suite seat in its boardrooms, but although I sashay in my stilettos, I recognize that we are not all seen as equal. As we’ve seen the murders of Black people because of racism and police brutality, like Breonna Taylor, Ahmaud Arbery, and George Floyd, there are many other horrendous unseen acts committed every day. We must all be vigilant to ensure that the bias which goes unchecked, doesn’t become a static that we then hashtag. We must work together to HEAR those who cry out for the basic, human right to breathe and to matter. 🎶 Hallelujah Hallelujah She cries to the heavens above There’s a stone in my heart She lives in a world she didn’t choose And it hurts like brand new shoes… -Sade from her song “Pearls” Thank you, Kourtney for opening up your platform and having the courage to #ShareTheMicNow and s/o to my beautiful Black sisters who are doing the same all over IG today! Let’s ROAR!!! #BlackLivesMatter
Saint John is the current chief marketing officer at William Morris Endeavor where she oversees “driving marketing efforts across Endeavor’s growing portfolio, as well as its 160over90 advertising and marketing agency, which works with premium brands including Anheuser Busch InBev, Papa John’s, Marriott, Microsoft, T-Mobile, USAA and Visa,” according to her LinkedIn page. Before joining their team as CMO, she worked for Uber and Apple.
Kourtney announced she would be turning over her platform and encouraged her fans and followers to listen to Bozoma’s message.
I was blessed enough to be apart of the initiative when my longtime friend Danielle Young asked me to contribute a paragraph about what it’s like to be a Black woman in media. She wanted to use her time on podcast host Catt Sadler’s to amplify the voices of her fellow influencer. (Thank you!)
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Hey y’all! It’s #ShareTheMicNow day and I’m about to take over my girl @iamcattsadler’s #instagram account! Make sure you guys follow me over there for a day of some Black AF and unapologetic content that you’re used to from me, the #ContentQueen! Come through y’all! I want to be fully engaged, so let’s be up in the comments, let’s share and let’s grow together! A lot of my sisters are also participating so make sure you check out the #ShareTheMicNow hashtag for more dope content takeovers! This is gonna be so LIT! #DaniWorks #blacklivesmatter #BlackStories #ShareBlackStories
The “Share The Mic Now” campaign originally garnered some heat from critics, but turned out to be a great way to support the cause by giving a Black woman a platform to be seen and heard. It’s a start.
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