Ciara is leveling up once again! The singer recently announced the launch of her own company, Beauty Marks Entertainment (BME) while at the 2019 MAKERS Women’s Conference. Her newest venture will be “where music intersects with film, fashion, technology & philanthropy,” she explained via her Instagram post.
“The idea of ownership is really important to me and that’s what this phase is about,” said the mother of two. “It’s truly about, let’s really build things to where it can last for a really long time and I can really reap the full benefits of my labor. I’ve been in systems and the way the deals are typically structured for us artists, we don’t really get to reap the full financial benefits of our labor. I love what I do. I wake up every day excited to do what I do, even during the toughest times. But at the same time, it’s like, let’s make economic sense of it all as well.”
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Say Hello To BME! Today was a very special day announcing my new company @BeautyMarksEntertainment. “BME” is where Music intersects with Film, Fashion, Technology & Philanthropy! This journey has been amazing and I’ve had the time of my life releasing my music under my own label imprint. No dream is truly too big! I’m excited for the journey ahead. #LevelUp #Ownership #WhyNotYou @makerswomen #makersconference
“The mantra of the company is that all the scars we get from the obstacles we face in life are beauty marks,” she said reports Billboard. “When you go through adversities and face challenges, embrace them because they make us who we are. They give us the wisdom we need to survive.”
The “Greatest Love” singer, who recently acquired all the masters to her music, will use her business to embody all areas of her work from music releases to the inner workings of a label to project management, as well as help other artists reach new heights further down the line. In fact, BME debuted its first endeavor in June 2018, when the 33-year-old released “Level Up,” according to Karen Civil. Watch the Atlanta native talk more about becoming her own boss below:
And in creating a new space for herself in the entertainment industry, the songwriter is doing what’s best for her: “I’m having fun just giving my fans music,” she said. “There are plans to what I’m doing but if I have a moment where I’m like, ‘I want to put this song out today,’ I’m gonna put it out. That’s what it’s about. I just want to ultimately do what feels right. And I will say that every time in my career when I’ve done what felt creatively right to me in my gut, it always works. So I want to stick to that formula.”
And that’s the goal! Not necessarily being an entrepreneur, but being able to own what you do, and staying true to that. Ci definitely demonstrates the notion of when hard work meets opportunity, to go for it, but also use it to impact the lives of those around you. You better do that, girl!
TELL US: What else do you think Ciara will do with BME?