New York Fashion Week - Street Style - Day 3

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Before streetwear became a “trend,” there was FUBU — clothes for us, by us. And guess what? The clothing line has recently made its way back into our hearts with a relaunch, exclusively being sold at Century 21. The capsule collection, called “Can’t Resist A Classic,” includes 10 classic-inspired styles based from over 25 years ago, according to a press release.

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This is it, it’s about to go down. Coming 3/1, our FUBU X C21 exclusive capsule collection. Come out and join us this Friday and be apart of the launch event, 1-3pm at 21 Dey Street, New York, NY. #CantResistAClassic #FUBUXC21 @century21stores – Check out the full video, link in bio. – Special shoutout to all the crew, you guys killed this. Director: @Andyramirez1024 @iamyoungwess | DP's: @coquitopapi.jpg @fawwazallie | Assistant Director: @creatorgabby | Stylist: @Annetworth | Casting Director: @Denitere | Producer: @blacktidalwave | DIT/ Grip: @killak721 | PA: @Pooniephace | BTS/Music: @zanyzavy | Talent: @riveradebora.2 @showtime_meech @_linofurlife_ @makeeshahill @tokebabe @erich_reyes @christiankingofficial

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“Century 21 is so excited to be a part of this next chapter in the FUBU brand story,” said CMO Michael Wolkoff. “It is our passion to bring our loyal shoppers access to the iconic brands they love and this capsule definitely fits the bill. We can’t wait for original fans of the brand to line up as well as the next generation of shoppers to discover it in our store.”

The brand, heavily impacted by hip-hop culture, was originally founded in 1992 by Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown. After some time, the business that started with only $40 in assets, grew into a $6 billion fashion empire. The clothing line declined in sales due to some less than stellar business decisions and eventually decided to abandon U.S. markets, according to Blavity.

Even John spoke briefly about what he learned from his early business venture, especially experimenting with the “Goodlife Album”: “At the time, we had everything going for us, and #FUBU was hotter than ever,” said John. “So we decided to launch an album with the different artists we were working with, a great idea right? We even sold half a million units, but we didn’t know the business we were entering and spent 5 million dollars creating it. We didn’t have a strong business model and strategic goals set to drive the profit.”

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Every entrepreneur, including myself, has had their share of mistakes and failures. – At FUBU, one of our biggest mistakes came during the creation of the "Goodlife Album" we launched in 2001. At the time, we had everything going for us, and #FUBU was hotter than ever. So we decided to launch an album with the different artists we were working with, a great idea right? We even sold half a million units, but we didn't know the business we were entering and spent 5 million dollars creating it. We didn't have a strong business model and strategic goals set to drive the profit. However, we overcame and kept going. Now I make sure that every venture I journey into I have a fuller understanding of what's needed and how to make it successful. – My friend @reshmasaujani, founder of @girlswhocode, has been posting about her own #FailureFriday moments, as I just did mine, to show us all how to end this obsession with perfection and focus on our bravery. If you're looking to learn how to fear less, fail more and live bolder, check out her amazing new book 'Brave Not Perfect' – Drop below a failure that you can use to motivate you.

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Over the last few years, FUBU has collaborated with brands and retailers including Puma, Pyer Moss, and Urban Outfitters in the past, reports Complex. Check out some of the staple pieces from the line:

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