The Honey Pot founder, Bea Dixon sat down at the circle this week to discuss why she created her feminine wellness company & the backlash turned blessing from her recent Target ad on her business.
In the ad Dixon talked about her plant-based feminine hygiene line and how having her products in a store like Target can inspire a new generation of Black girls.
“The reason why it’s so important for The Honey Pot to do well is so the next Black girl that comes up with a great idea [can] have a better opportunity. That means a lot to me,” Dixon says at the end of the commercial.
Now, imagine being so miserable that when you see that commercial you are filled with rage? Or hearing that a Black woman — with a company that had $20 million in sales last year — hopes she can inspire the next generation of Black girls, forces you to inundate websites with negative reviews — calling Dixon racist for her comments.
According to Fast Company, people started to notice that trolls had flocked to Trustpilot, a customer review website, to voice their complaints.
“I can’t support a company in good faith that is openly racist about their customers,” one review on Trustpilot said.
“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,” another review said.
Despite the complaints, according to BuzzFeed News, Dixon is still coming out on top. She said sales are up 40-50 percent last week from a regular day of sales, which we assume has a lot to do with Black women stepping up and defending Dixon and her products via our friend, Black Twitter.
GET ‘EM SIS!
Dixon told Essence she has “a lot of gratitude” for the sistas showing her love and doesn’t regret anything she said in the commercial.
“I wasn’t necessarily blindsided [by the negative reactions], but I also didn’t have an expectation,” said Dixon, sounding unbothered. “This was not Honey Pot’s commercial, it was Target’s commercial. It was shot during Black History Month and for Women’s History Month. They chose that particular clip for a reason. I’m here for that story and that’s why I said it. I know that there’s a huge disparity when you look at the funding of businesses. I’m always going to be a proponent of us doing what we have to do so this isn’t even a conversation. The only thing we as Black women business owners can do is make really successful businesses.”
She also told BuzzFeed that she never said her products were only for Black girls.
“I said nothing about our product being only for black girls,” she said, citing the company’s tagline, which says it is “made by humans with vaginas, for humans with vaginas.”
Watch her interview with Rashan Ali on the Sister Circle:
Learn more about Honey Pot products here.
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Hi Haters! The Honey Pot Owner Says Sales Are Up 50 Percent Since Trolls Called Her ‘Racist’ was originally published on hellobeautiful.com