“TIA MOWRY’S QUICK FIX” FROM KIN CLOSES MEGA LICENSING DEAL WITH TV ONE’S SISTER NETWORK CLEO TV TO BRING SHOW TO CABLE TELEVISION FOR THE FIRST TIME.
TV One and CLEO TV announced today that they have inked a significant deal with Kin, to bring one of its flagship digital series, Tia Mowry’s Quick Fix, to cable television for the first time on TV One’s sister network CLEO TV. Beginning in October, CLEO TV plans to roll out 80 episodes in a multi-year deal of the hit YouTube digital series which has accrued more than 3 million subscribers across social platforms. Tia Mowry’s Quick Fix is Kin’s fastest growing channel to date. The deal gives the franchise an opportunity for expansion by reaching a new audience with a vastly growing network.
Tia Mowry’s Quick Fix features over 150 online episodes that help viewers solve life’s little dilemmas fast. From quick ideas for a weeknight meal to beauty tips that will get you out the door in a flash, Tia has you covered. Launched in 2017, Tia Mowry’s Quick Fix became an immediate hit among online viewers on YouTube, Facebook, and Instagram. Mowry was an early adapter of creating content on social platforms and embraced the power of social media. She fully understands how to keep fans and viewers engaged. As a result, the series has accumulated more than 280 million views.
“Our network prides itself on offering diverse, trendsetting and inspirational content,” said Michelle Rice, President of TV One and CLEO TV. “We look forward to building an outstanding partnership with Tia and Kin and are thrilled to introduce Quick Fix to our audience.”
Michael Wayne, CEO of Kin, said, “We’re thrilled to bring Tia Mowry’s Quick Fix to CLEO TV. Through a collaborative effort with Tia, the Kin team has built Tia Mowry’s Quick Fix into a franchise that has appealed to millions of viewers across social platforms.”
Multi-talented actress, producer, author and entrepreneur, Tia Mowry, has had a career spanning three decades after becoming a pop culture icon starring in the hit sitcom Sister, Sister. The 43-year-old has acted in and produced various TV shows and movies, and currently stars in the hit Netflix series Family Reunion, which won an NAACP Image Award for Outstanding Children’s Program. Mowry has published several books and her second cookbook, “The Quick Fix Kitchen,” will be released September 28. In 2020, she co-founded Anser, a vitamin line geared towards accessibility and inclusivity, in partnership with BioSchwartz and UTA Ventures. Her new homewares collection “Spice by Tia Mowry” launches later this year. Mowry has a devoted and strong social media presence of over 21 million followers.
TV One and CLEO TV are American basic cable television channels owned by Urban One. TV One’s programming targets African American adults with a broad mix of original lifestyle and entertainment-oriented series, documentaries, movies, concert performances and reruns of sitcoms from the 1970s through the 2000s. CLEO TV is a lifestyle and entertainment network targeting millennial and Generation X women of color by offering quality content that defies negative and cultural stereotypes of today’s modern women. CLEO TV officially launched in January 2019 with Comcast Xfinity and Charter Spectrum serving as the network’s main debut base.
Kin specializes in creating lifestyle franchises for diverse women, featuring diverse female talent. Its programs are first brought to profitability through distribution on social channels like YouTube, Facebook Watch, and Instagram, followed by linear and streaming platforms.
Mowry is represented by UTA, Vault Entertainment, True Public Relations and Felker, Toczek.