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Award-winning actress and singer Keke Palmer shows us that she’s a massive advocate for women of color in business during this #WomensHistoryMonth!

In new cooperation with Amazon, the 28-year-old supports Black women-owned businesses during Women’s History Month and urges customers to do the same.

Amazon seeks to collaborate with solid voices like Palmer to connect shoppers to various Black women-owned businesses on Amazon.com to support.

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According to Essence, Palmer chose the following companies and personalities after extensive research: Culture Tags, Obia Naturals, EPIC Everyday, Orijin Bees, Darlyng and Co., LIVE BY BEING, author Crystal Swain-Bates, Kanda Chocolates, and Bossy Cosmetics.

After producing sketch comedy videos on Instagram, Palmer earned an exclusive media relationship with the e-commerce giant in April 2021.

Now, as she embarks on a new venture to highlight the need to help Black women in business, her influence is a gift that keeps on giving.

“My work to uplift other women who look like me is something I’m committed to every single day,” said Palmer, according to a press release.

She added.

“As I evolve as a businesswoman and leader, I am inspired by the opportunity to connect with the women growing small businesses in Amazon’s store and their work to represent themselves and their communities through their amazing ideas.”

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The partnership continues with the debut of the “Women-Owned Small Businesses | Amazon Chat Series,” a video conversation series featuring Palmer and other female entrepreneurs. Palmer met with a reporter on March 8th.

“It’s time to put the spotlight back on Black businesses to remind people that we gotta support each other,” Palmer said during an interview with Essence.

“Also, to understand that when you are buying Black, you’re sometimes buying into a newer business. So, they need proper support, encouragement, and tools to be able to even get to some of the places as these other corporations. It’s just the only way that we continue to create not only generational wealth for our community.”

The ladies discussed their experiences as self-made Black women and entrepreneurs and how they are all fighting for more diverse leadership in business during the talk dubbed “Redefining who gets to be a business success story.”

Will you be supporting these Black-women owned brands?

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