Have you ever walked into Ulta or Sephora, found a product you saw tons of reviews for on YouTube, bought it, only to find out that it’s just not for you? We’ve all been in a situation where a foundation powder made us look a little too grey, or a “nude” lipstick truly wasn’t a nude for melanin skin. Well, your prayers have been answered, here are five black-owned makeup brands that won’t fail you:
This might be the lesser known brand on the list, but don’t sleep on B’ellegant Cosmetics. This full-service line basically offers everything you need besides foundation. They’ve got liquid lipsticks, eyeshadows, highlighters, blush, and even beauty products like lip scrubs and body butter. One of their most popular buys for black women is their liquid lipstick melted chocolate collection, which you can get in either matte or satin.
With the black beauty industry in mind, Chichi Eburu created Juvia’s Place with inspiration from her African roots. In an interview with Lisa a la Mode, she talked about the innovation behind the line: “Most of our palettes are very vibrant and colorful. Anytime I have to create a new palette or new product I think of culture, the food, the spices, everything. That’s what inspires me creatively. African festivals, music, clothing, the artwork, the environment.” And the looks you can create with one of their eyeshadow palettes is everything.
Sugar, spice, and everything nice should pretty much be the slogan for Beauty Bakerie. This line uses baking and candy terms to bring to life their merchandise. They’ve got cake pop lippies, cake mix foundation, flour setting powder and so much more. But not only their packaging cute but Beauty Bakerie’s products are vegan and cruelty-free. And beyond makeup, the brand has an initiative called Sugar Homes where the mission is to “sweeten the lives of others” by donating money, clothes, toys, and other things needed to orphanages all around the globe.
Would you believe that lipsticks could be vegan, paraben-free, non-toxic, cruelty-free, and made in the USA? That’s exactly what Mented Cosmetics is all about. They pride themselves on being the perfect nude for brown skin so you won’t have to believe other brands who tell you the same thing. In addition to lips, the brand has an eyeshadow palette that works for amazing everyday wear and shimmer lotions that will have you glowing like a goddess.
If you’re into the bold looks, then Coloured Raine is meant for you! This cosmetics line was created with self-expression and diversity in mind for customers to create looks that were beyond their wildest dreams. The vibrant greens, yellows, oranges and all the colors in between truly are for the woman who is here to make a statement and want to #MakeItRaine with looks as they walk down the street.
TELL US: Which makeup brand are you going to try out?