Another fashion brand has committed the heinous act of blackface, and it is none other than Gucci. The Italian clothing brand recently apologized for selling their $900 “wool balaclava jumper” which initially wasn’t seen as offensive in their eyes. “We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make,” said their official Twitter account.
In light of social media backlash, the black turtleneck sweater that pulls up over the bottom half of the face with a cut-out and oversized red lips is no longer available on the company’s website or in its stores, according to WWD, and rightfully so.
But let’s talk about the fact that this is going on during Black History Month. Not that it’s right, but this could’ve happened any other month, but this one. And a lot of people seem to have the same thoughts:
Unfortunately, this just makes Gucci another target on the protest list. Even Spike Lee is boycotting them until they get it together: “I, Spike Lee of sound, mind, and body will no longer wear Prada or Gucci until they hire some black designers to be in da room when it happens.”
Although this is just the most recent account, we can’t forget about Prada‘s dive into blackface in December. Over the holiday season, the fashion retailer released a collection of monkey-like figures with black faces and large red lips, reports CNN. And after similar reactions, released a statement denying any intent to insult.
It’s sad that well-known brands even have problems like this, especially when the unjust history of black people should be common knowledge at this point.
TELL US: Are you even surprised?