Curls, Kinks, Afros… you name it! Black women are known to have beautifully-textured hair that comes with specific care.
For years, Black actresses have expressed disappointment with the lack of knowledge stylists have on their hair on Hollywood sets. Recently, Storm Reid spoke out on the topic, saying it “feels dehumanizing.”
“It has been a struggle for me specifically on sets when it comes to the hair disparity and people not just knowing how to deal with Black hair,” the Euphoria actress told PEOPLE. “When it’s the time for your hair to look nice and there’s nobody on set to be able to help you achieve that.”
She added: “They really just don’t understand Black hair care. It’s disheartening and it’s heartbreaking.”
Reid also shared the impact that knowledgeable stylists can have on actresses. While filming A Wrinkle In Time, directed by Ava Duvernay, she said celelebrity stylist Kim Kimble was responsible for hair and the experience changed her life.
“It changed the way I saw that we can have these Black department heads really be there and take care of you,” she explained. “From that point on, unless I have braids and I know how to take care of them myself, I’ve requested on every set to have someone — whether they’re the department head or not — who understands my hair, that cares about Black hair care, that is actually listening to me.”
The 18-year-old actress decided to become the change she needs by partnering with Dark & Lovely, the hair brand that was created to help black women express and embrace their individual styles.
It’s a partnership she calls a “full-circle moment,” because she grew up using their products it and the company is “actually true and authentic to me.”
Even more exciting, Storm Reid’s partnership with the Black hair brand will evolve into the the Building Beautiful Futures initiative, geared towards bringing educational and career equity to young Black female professionals.
Storm’s involvement in the campaign will help provide college students or recent graduates with the mentorship and career coaching opportunities they need to excel.