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Black women have been leveraging their spending power by putting their dollars behind Black-owned brands that serve our beauty needs. And with the wealth of Black-owned brands on the rise, there’s plenty to choose from!

We birthed the beauty culture, raised it, and continue to nurture it daily. The landscape of the beauty industry has changed tremendously over the last ten years. There are now Black women beauty CEOs than ever. With game-changers like Fenty Beauty/Skin, Eden Works, Pat McGrath, and The Crayon Case kicking down the door for up-and-coming beauty brands and entrepreneurs like Courtney Adeleye, Donata Joseph, and ChiChi Eburu putting their expertise into product lines, there are a plethora of beauty bosses that deserve the spotlight.

Allow us to introduce you to the Black women that are changing the beauty standards, influencing the beauty culture, and making sure we keep it cute at all times.

Women To Know: 17 Leading Black Beauty Brand Owners  was originally published on hellobeautiful.com

1. ChiChi Eburu (Juvia’s Place)

Source:Instagram

ChiChi created Juvia’s Place to celebrate the rebels, rulers, and queens of the African kingdoms of long ago, who emulated and honored beauty through their soulful and innovative techniques that the top beauty gurus still use today. Inspired by the queens before us, Juvia’s Place offers the richest, most vibrantly-pigmented essentials for the eyes, face, and lips to take you from the office to the Caribbean islands, and everywhere in between!

2. Donata Joseph (Donata Skinfood)

Source:Instagram

Donata Joseph believes what goes on your skin goes into your body. On a regular basis, we are bombarded with products that are full of harmful, artificial ingredients that affect more than just our skin, it affects our body. Donata Skinfood products are made to not only nourish your skin but also to transform your mind. The essential oils used in each product is carefully selected to either rejuvenate the mind or give you complete relaxation.

3. Raynell “Supa” Steward (The Crayon Case)

Source:Instagram

When social media influencer Supa created The Crayon Case, it was a new experiment, but she brought the same hard work and authenticity that she applies to the rest of her brand, and instead of The Crayon Case just​ being the safe haven for amateur makeup artists and enthusiasts that she intended it to be, it also became a beacon of inspiration for veterans. 

4. Pamela Booker (Koils by Nature)

Source:Instagram

Blending the essence of beauty with the purest of nature is the motto and mission of the Koils by Nature brand, and its founder and CEO, Pamela J. Booker. A striking beauty standing at nearly six feet tall, her presence alone is a potent blend of boldness, strength, and power. Booker’s story is one that is a compelling mix of enterprise and resiliency – characteristics that have made her and her brand the successes they have become. 

5. Melissa Butler (The Lip Bar)

Source:Instagram

Melissa launched The Lip Bar because everywhere she looked, the media was telling women that beauty looked a certain way. She hated it! So, she started making lipstick in her kitchen because she believed beauty shouldn’t compromise health and because she was determined to change the way people thought of beauty. 

6. Alessica Rayne (Legend Skin Care)

Source:Instagram

Alessica created Legend Skin Care in an effort to solve her skincare issues. The brand’s cruelty and paraben-free skincare products address minor concerns like dry skin while also tackling larger issues like hyperpigmentation, hormonal acne & more.

7. Pat McGrath (Pat McGrath Labs)

Source:Instagram

“This is the golden age of makeup. Pat McGrath Labs is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life. I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

8. Britni Ricard (COTA)

Source:Instagram

Britni created COTA in an effort to recreate the skincare routine that her late brother shared with her. The brand is committed to providing the perfect skincare regimen that targets all skin types. 

9. Sharon Chuter (UOMA Beauty)

Source:Instagram

UOMA – pronounced OMA (uh-mah) means beautiful and the brand’s motto is that beauty starts the moment you decide to be yourself. UOMA exists to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for everyone. UOMA Beauty was founded by Nigerian-born, LA & London-based former beauty executive Sharon Chuter. The UOMA Beauty range is rebellious, innovative, and created for all.

10. Karen Young (Oui the People)

Source:Instagram

Karen Young, created Oui the People, after she experienced terrible razor burn and ingrown hairs when she started shaving as a teen. As she set out to create a solution, she quickly realized the disparity between men’s and women’s razors. 

11. Melinda Williams (Face Front)

Source:Instagram

Face Front combines state-of-the-art science and technology with LED-enabled devices and holistic, toxin-free skincare ingredients. With products like their Face Lifter and Photon Skin Rejuvenation Cleanser, they boast that you can slow down the aging process. The brand only uses toxin-free ingredients for their cleansers and skin hydro. 

12. Rihanna (Fenty Skin)

Source:Instagram

Fenty Skin is inspired by Rihanna’s global lifestyle, bringing together ingredients from around the world and pairing them with skincare powerhouses, such as hyaluronic acid and niacinamide—for clinically proven results. Driven by a bad encounter with a harsh product, Rihanna prioritized clean formulas that are also vegan and gluten-free. The packaging? Earth-conscious: Think more recyclable materials and smart refillable packs that feel luxurious. Plus, she’s elevated the entire experience with supple, unique textures and warm, delicious scents.

13. Cashmere Nicole (Beauty Bakerie)

Source:Instagram

Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. During a challenging but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high-quality, healthy ingredients that enhance the beauty in everyone, every day. Cashmere continues to grow her brand which is now sold in 1,000 locations worldwide.

14. Arion Long (Femly)

Source:Instagram
“I started Femly after being diagnosed with a cervical tumor that was linked to chemicals in the popular period products that I was using. Since then, I’ve since launched, recovered, and even overcame a near-death experience after experiencing a stillbirth, sepsis, and more. But I survived, and believe that my story includes helping others just like you! My hope is that you’ll love our products and find comfort in knowing that they’re actually healthy for you!” – Arion Long, Founder of Femly

15. Monique Rodriquez (Mielle Organics)

Source:Instagram

Mielle Organics is armed with an array of products including best sellers: Babassu Oil and Mint Deep Conditioning Protein/Moisture Replenisher, Detangling Co-Wash, Moisturizing Avocado Hair Milk, Adult Healthy Hair Formula, and the White Peony Leave-In Conditioner, just to name a few. With a heavy emphasis on incorporating organic ingredients, Mielle Organics continues to create a line of natural beauty products for all hair types.

16. Jesseca DuPart (Kaleidoscope Hair Products)

Source:Instagram

As a former hairstylist, Jesseca started her brand as a way to accommodate her clients who were experiencing hair loss due to improper care and maintenance. Over the years the vision for Kaleidoscope Hair Products has skyrocketed into the digital stratosphere with a full hair care line that houses products to restore follicles and rejuvenate hair growth.

17. Rachel James (Pear Nova)

Source:Instagram

After graduating from the International Academy of Design & Technology, Chicago Rachel James hit the streets looking for a place to plant her talent. She found herself surrounded by artists, musicians, and a crew of brilliant Chicago scene stars who looked more like potential collaborators than employers. So, she went to work for herself, building her brand Pear Nova and assembling a team of creative conspirators all working in trade to help each other push their talents out to the masses. Looking to masters for inspiration, Rachel traveled to Paris, France to attend Cosmetagora, where the leading cosmetic chemistry companies from around the world were represented. Adrift in a sea of luxury, she committed to creating a high-end product, hoping one day to hold rank with the classics and become a global beauty standard.